vast choice, ready to go
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Premium Wholesale Since 1970

VastChoice. ReadytoGo.

Italy's leading wholesale distributor of detergent, hygiene & personal care products. 30,000+ products across 50+ countries.

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Lanza Headquarters
50 Years of
Excellence
Who We Are

Lanza Commercio Detergenza

We are one of Italy's premier wholesale distributors of detergent, beauty and personal care products. Five decades of expertise, thousands of business clients, and Italy's best brands at B2B prices.

30,000+ SKUs from Italy's top brands at competitive B2B prices
Flexible ordering by box, pallet, or full container load
Dedicated specialist assigned to every client account
Global logistics air, sea & road worldwide
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Featured Range

Best Products in Promotion

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Browse by Category

Our Product Universe

Casa

Home cleaning & care

800+ SKUs

Bucato

Laundry detergents

450+ SKUs

Pulizia Persona

Personal hygiene

600+ SKUs

Cura Persona

Body & hair care

700+ SKUs

Pet Food

Pet care products

300+ SKUs

Bazar

General merchandise

500+ SKUs

Professionale

Premium beauty

400+ SKUs

Full Catalog

30,000+ SKUs available

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Our Advantages

Services Dedicated to You

Guaranteed Assortment

Thousands of Italian top brands with continuous stock — always ready for bulk orders and international distribution.

95% Availability

Sales & Marketing

Expert promotional support, trade marketing campaigns, and growth strategies to help penetrate new markets.

88% Client Growth

Document Management

Complete customs documentation, compliance paperwork, and international trade file management for every order.

92% On-Time Filing

Logistics & Transport

Worldwide delivery by air, sea and road — from single boxes to full containers, always reliable.

98% On-Time Delivery
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Years of History
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Products in Catalog
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Countries Served
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Business Clients
Lanza Commercio Detergenza

Meet The Team

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The professionals of the
wholesale sector

Get competitive pricing on Italy's best brands. Our specialists respond within 24 hours.

  • No hidden fees
  • Dedicated account manager
  • Volume discounts available
  • Flexible payment terms
Via dell'Industria, Italy
info@ladetergenza.com

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